Note: I am not endorsing or maligning any opponent, but merely pointing out how ads are written here in SW PA.
If your opponent is rich, point that out. If he's a millionaire, even better.
If your opponent has been in Washington, and you haven't, point out how corrupt Washington is, and how we don't want to send your opponent back. Mention Washington and corrupt as many times as possible.
Talk about privatizing social security. Talk about Medicare, grandchildren, taxes, and health care.
Highlight a particular failure that your opponent has made. Get negative quotes from newspapers, government officials, especially if that official is in your opponent's party, and if the failure has cost money, compare it to the cost of "BOTH stadiums" (Mentioning sports always helps anything in Pittsburgh.) (When will library fundraisers learn this??)
Use the phrase "back room deals."
If your opponent says something bad in a clip, play the clip twice.
Get the "average voter" to say, "I usually vote for [insert your opponent's here] party, but this year, I'm voting for [insert your name here], because [insert your opponent's name here] just doesn't get it."
Use the phrase "[insert your opponent's name here] just doesn't get it" as much as possible.
Mention Paris Hilton. Mention China. Mention China again. Mention illegal immigrants.
Point out the unemployment numbers that have gotten worse since we sent so and so to Washington. Use pictures of empty streets.
Make sure you vote on Tuesday, November 2. Start now researching who you can vote for. Talk to people you trust. Don't wait until November 1. Plan when you will hit the polls. Before work? After work? On your lunch break? Even if there is no one you want to vote for, show up. Represent. Write in someone that you think could do the job better.
And above all, remember that the more local the vote, the more that person may have an effect on your daily life. So don't forget city council, school board, and other local officials.
9 hours ago